Move Your Advertising Dollars Into Today’s Technology

Speak to the People Who Want to Hear Your Message

“Digital marketing [advertising on the internet] offers compelling benefits, especially for cash-conscious companies.  Marketers can more readily measure the results of Internet advertising than with most traditional media.  This produces more efficient advertising and higher ROI….” eMarketer, April 2009

Welcome to Yaktivate.com

Spend Your Advertising Dollars Wisely

Target Audience
High Visibility
Cost-effective

Yaktivate.com is a global podcast network with both audio and visual content that is produced by semi-professional podcasters that is edutainment or infotainment based. What we do is  develop audiences that care about what you do. Let us show you how advertising on a Yaktivate.com podcast show can bring huge profits to your business.

Target Audience:

• Yaktivate.com is a global podcast network with both audio and visual content that is produced by semi-professional podcasters that is edutainment or infotainment based.

• Our podcasters’ shows reflect a wide variety of subjects.  This internet real estate provides you with a tailor-made audience in a wide spectrum of demographics suited for your goods or services.

• Yaktivate’s philosophy of pull marketing as opposed to push marketing encourages our listeners and viewers to respond to the warm referral of your product or service by the podcast host.

“As an avid podcast listener, I’ve been amazed by the level of engagement that podcasters have with their audience. It’s a very personal interaction that occurs when you’re bringing a show host into your iPod for listening in the car, travel, exercising, etc. In addition, I know that I’ve personally taken the recommendations of show hosts about several products and services… “  Sean Cheyney of AccuQuote in interview by Susan Bratton, April 2008

High Visibility:

• Yaktivate.com extends a sponsor’s reach across multiple platforms, venues and media.

• Your product or services promoted on one of our podcasts gets exposure on the audio or video podcasts, as well as through associated lenses, social network pages and articles that refer back to the podcast.

• Promotion occurs through to PRWeb, article submission sites, our own internal social networking sites, social networks such as Facebook and Twitter, video submission sites, audio and video podcast directories.

• Your keywords in your ad are matched to our podcasters/podcast shows providing the key to increasing traffic to your site.

• A sponsor on a podcast can reach an exponential number of potential customers with a single ad!

Our podcasters can become internet celebrities, giving even more exposure to their sponsors.  The email from one of our podcasters, Bernadette Dimitrov  (below) is an example of the level of recognition she is receiving.  This recognition translates into more visibility for her sponsors!

Read what one of our star podcasters says about her fame.

August 14, 2009

Good news – I just got an email from the Producer of 60 Minutes here in Australia and she liked my idea of following me to Tennessee to do a story about my adventures as an Australian Mrs Claus at Celebrate Santa.

Woo Hoo!  She is running it by her boss but she has given it approval
and now just needs his.
I’ll keep you posted ….

Woo Hoo ….
Joyous wishes to all ….

Bernadette Dimitrov (aka Mrs Claus HoHOHo)
Author, Speaker & Show Host
’Conversations with Mrs Claus’
www.TheFamilyYak.com

Cost Effective: What You Get for Your Advertising Dollar

• Exposure through cross-posting on at least two Yaktivate.com channels where appropriate.

• Soft mention [product placement] by podcast host; more effective than a hard sell.

• A psychographic audience that already wants to see what you are offering.

• Visual exposure through the blog (your logo can go here!) and the Yaktivate.com social networking pages.

• Referral to your podspot or mention on the podcast and blog via lenses,  press releases and other social networking sites.

• Your ad is placed in our adpool for use by another podcaster, if  they choose, without additional cost to you.

You get a minimum of 1 audio mention plus 5 links and where appropriate for cross-posting, you receive 2 audio mentions and 8 links!

Pricing: Examples

• $50.00:  15 -second podspot on a single podcast
• $75.00:  Podcast with 15 second podspot cross-posted on 1 additional channel
• 10% discount on contracts of ten or more podspots
• Discounts available for multiple sponsorships including podcasts series and channels

Calculating your ad rate is simple.  Each podspot is $50 or $75.00, if cross-posted. And you can  place your podspot on another podcast show at the same rate.   You do the math!  Yaktivate.com is the best ad value on the web…

Sponsorship Opportunities

Examples of some of our current podcast shows that can offer you valuable advertising platforms:

Conversations with Mrs. Claus with host Bernadette Dimitrov, found on TheFamilyYak.com. This is a family-oriented show that celebrates the spirit of Christmas all year long. For info regarding show description, host bio, demographics, and stats please click here.

Yakkers Corner with host Muriel Glasgow, found on UnitedNationsYak.com. Host Glasgow interviews guests from all over the world regarding humanitarian issues and the promotion of the United Nations Millennial Goals.   Click here for more info.

FMOdyssey with host Fred Migliore, found on MusicYak.com.  Fred’s mellow voice brings listeners into the world of rock legends, offering “music with heart and brain, interviews with spirit.”  Click for further info.

Fashion Bytes with host Tori Blackhart, found on WomensStyleNetwork.com.  This is a show for style-conscious women who enjoy staying in vogue with the latest in fashion styles and trends.  Click for additional info.

Steps to Purchase Podspots

1. Decide on sponsorship opportunity.

2. Proceed to Shopping Cart page to purchase podspots.

3. Send Yaktivate your contact information and your choice of podcast show.

Need to talk to somebody on the sales team now?

Our business hours are 9 am through 5 pm Pacific Time

Monday through Friday   877-298-7650

Or send an email to us at sponsors@yaktivate.com.

If you are not sure about some of our terminology please CLICK HERE.

“Imagine if a slew of new billboards suddenly appeared overnight right where your customers went most often and you could be the first to have your ads on them? Imagine if a hot new TV network launched and you got the first ad in the commercial bank on the most popular new show?

That’s your opportunity in podcasting. Consumers love their downloaded content. They actively choose it.” Susan Bratton, The Perks of Podcast Advertising, April 16, 2008

A Yaktivate podcast is the hub of your social media marketing campaign. Be a part of the Social Media Revolution!